Thursday, December 29, 2011

The interwebs are taking over!

I thought I would take the time to post my thoughts on the last year and the impact of social media on our business. I started with Media Central full time a little less than a year ago. I had dabbled in social media and helping business to get on board with social media but when I came to Media Central they were willing to take the risk and let me specialize in social media development.

When I first started to develop what exactly I was going to do to get companies involved in social media, I was a little nervous to say the least. I was taking something that I knew would be great if applied to business but also knew that most of the social media services offered little support or services for business use. This changed drastically over the last year. Facebook has been releasing feature after feature devoted to business use. The change from groups to pages was a big advantage. The results have been great. We have helped around 20 businesses get involved in social media and helped them to develop policies and procedures to help them develop how they will interact with their clients online.

While the focus was mostly on Facebook, we have been trying out all of the large platforms. We have Facebook, Twitter, LinkedIn, Google+, and Youtube accounts. While we love helping other people get active in social media, I have really enjoyed seeing how it's helped us in getting our name out there. The question we get asked a lot is, why use social media. The best answer I can come up with is this: If your fishing, would you have more luck with a single line and one type of bait, or with as many lines and as many kinds of bait as possible. Google seems to agree with this strategy and now it's an important part of how you are ranked on their search engine. Linking out of your website to social media pages and linking to you site from social media pages helps significantly boost your ranking.  The reasoning for this is that it shows that your site is active and relevant.  This blog was a great opportunity to let people know what we are doing and how we work but it also will be helpful in boosting our ranking in search engines and is yet another fishing line we have dropped into a very large and continuously growing ocean. - Zack

Wednesday, December 28, 2011

A Year To Remember by Bruce Carlin

Our newest television ad for the Champlain Valley Heart Center at CVPH highlights the past years accomplishments at the nationally recognized Cardiac Care center. Eight years ago in 2004 we began our first campaign for the center developing the branding with a new logo and slogan, and crafting creative and marketing campaigns. It's been an honor to work with the program that has dramatically improved health care in our region. While I have known many people that have been treated there, including our beloved late Office Manager Charlene Wolf, I personally found myself being called to the heart Center in the middle of the night several months agoafter my father-in-law suffered a heart attack and was treated with emergency angioplasty.

There is something surreal about hearing from a doctor about saving your loved ones life after spending almost a decade promoting the service and having shot many videos of patient testimonials and procedures. Having just spent the holidays with my father-in-law who has made an amazing recovery, I can really say this was a year to remember.

How much time do we spend on facebook?

An interesting video explaining how much time is actually spent using social media.  This is critical in understanding why it's so important to be using social media for your business.

Thursday, December 22, 2011

Getting Past 30 Years of Marketing- Bruce Carlin

You know you've been working for a long time when you reach for a calculator to figure out how many years you have been involved in marketing. This happenned to me recently as I started to upload old ads to our YouTube Channel, www.youtubecom/mediacentralllc. Actually the oldest videos I uploaded date back to 1981 in college, that year I finished my degree at Plattsburgh State and began working at WPTZ-TV as a production assistant.

I worked on the nightly newscast running teleprompter, and between the newscasts got the chance to edit station promos and commercials. An early news promo featured footage taken from NBC Nightly News and aircheck footage from Nightly News on 5.

One of my first commercials was for Bailey Ford in Malone, NY and I was given a Ford brochure and an aerial photograph and challeneged to make an ad.

I contrast this early commercial with one of my most recent, also for a car dealership, Knight Auto.

While the technology of creating tv ads has changed radically, the art of copywriting will never change, it's all about coming up with the best idea and combining that with the best use of whatever your raw materials are. The end result is to make an advertisement that motivates a potential buyer to consider the product when they go to make that purchase.

Top 10 Classic Christmas Commercials

Happy holidays!!! Enjoy these vintage TV Holiday commercials.