Friday, January 13, 2012

Flashback Friday by Bruce Carlin

In cold winter weather you often daydream about summer. Today the snow had me thinking about an ad I produced for North End Repair in the late 90's for Yamaha Waverunners. As I watched I saw as talent two friends Luther Stephney and Bob Ayres. Bob worked at Channel 5 in Plattsburgh for many years and sadly passed away a few years ago from heart failure. Bob was a great guy and is missed.

Also on the waverunner is my wife and my niece Sarah. She's living in Alaska now and is a Marine Biologist. She's expecting her first child. The announcer is Don Bazley who nows lives in Ithaca and is the proud new father of "Betty Bazley", born on New Year's Day. My family and friends have always been a great source of "talent" for tv commercials.  When you have little or no budget it's the only way to go.
When you do have a budget and you need a girl to wear a negligee one source to consider- your local bachelor party planner. That was where we found the young lady in a second North End Repair ad from the year 2000.

Finally, since some of my readers are also video producers I'd like to stress the importance of getting image releases. I recently produced an ad and one of the persons in the ad complained to the client that I didn't get a release. I had it, and more importantly found it quickly, putting the matter to rest. If you would like the wording we use for our release please e-mail me and I'd be happy to send it to you.


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