Tuesday, April 3, 2012

Engaging in social media

We get asked regularly by our clients how they can get people to interact with their social media accounts.  Simple answer, it depends.  The best way to get people engaged online is to find out what engages them in real life.  People go to social media accounts because they have some interest in what you do.  First and foremost, keep your accounts active.  People follow accounts that are dynamic and interesting.  Nobody wants to follow a stagnant account that hasn't been updated in months.  Another really simple technique is to create some sort of actionable post.  A contest is a great way to get people engaged.  It can be a simple trivia question about your history or the history of where your located.  You can also give things away to the winners like merchandise with your logo or a coupon.

Most of you have likely noticed that Facebook has switched over to it's new Timeline style pages.  A lot of people are having trouble understanding the value of this.  You have lost the ability to direct people to your landing page which means it's no longer technically a "landing page", and instead is simply a Facebook tab.  The big advantages we have found are the cover photo.  This is a big space that you can use to grab peoples attention.  You can put a catchy photo, a branded message, etc...but you can change this regularly and it's easy enough anyone can do this.  The other neat feature is the actual timeline.  You can add events that have occurred throughout your business' history.  It has a lot of potential to grab peoples attention and get them to follow you.  

10 comments:

  1. Social media and their great results are common methods to increase business popularity. Came to know about facebook ads services from my friend and planning to hire them for our super market popularity in all nearby areas. Our products are genuine and full of quality results but one thing lacking is the fame among buyers.

    ReplyDelete
  2. Really it was an awesome article… very interesting to read…

    brittanya razavi

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete

  5. Nice Post ,interesting thing is that social media put a real impact in today's marketing strategy. It's necessary to go digital if you want to promote your business or even yourself. Here is a link to A Site Provide Complete Social Media Support . Have a look . Thank you

    ReplyDelete
  6. A remark is or some type of commitment is normally a sign that individuals love your online life content. Furthermore, it's critical to respond and react to these communications. ... On the off chance that you are a performance web based life chief or an entrepreneur, you realize you don't have the entire day to connect with your devotees - mobile app development companies in Canada

    ReplyDelete
  7. Nice article. Social Media provides us a bigger chance to show us to our customers. It's a useful method to expand business. wishbone chair

    ReplyDelete
  8. gas cylinder china best
    can gas cylinder price
    lpg gas cylinder usa
    Which cooking gas cylinder
    2kg lpg gas cylinder
    biodegradable food containers philippinesWe can supply all kinds of gas cylinders, such as seamless cylinders, aluminium alloy cylinders, acetylene cylinders, CNG cylinders (Types 1 and 2 and 3). All seamless steel cylinders we supply can be produced according to GB5099, ISO9809 and En1964 standards. Aluminum cylinders are manufactured according to GB11640 standard and acetylene gas. Cylinders are manufactured according to GB11638 standard. Our cylinders are widely used in chemical industry, medicine, pesticide, metallurgy, paper making, rubber, plastics, textile, printing and dyeing, food, water purification, light industry, electricity and many other industries.50kg lpg cylinder

    ReplyDelete